{"product_id":"loma-violet-toning-shampoo-for-blonde-or-gray-hair-12-fl-oz-copy","title":"LOMA Violet Toning Conditioner for Blonde or Gray Hair 12 FL OZ","description":"\u003ch4\u003eFor grey \u0026amp; blonde hair\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eUses pure direct dye color pigments unlike 99% of other color conditioners on the market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens gray and blonde hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHighly pigmented; the most effective toning conditioner on the market\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGluten, soy and paraben free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAn innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDid you know...\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDuring the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos\/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDue to the electric charge in the formula, Violet Conditioner will adhere\/deposit better to the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LOMA","offers":[{"title":"Default Title","offer_id":48811332993267,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0499\/2902\/7733\/files\/lvc1.jpg?v=1775588760","url":"https:\/\/madisonklivelifefun.com\/products\/loma-violet-toning-shampoo-for-blonde-or-gray-hair-12-fl-oz-copy","provider":"Shop Madison K","version":"1.0","type":"link"}