Briogeo Style + Treat yuzu + plum oil soft power air dry cream 4 fl. oz.

A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish.

key benefits

Welcome to hair minimalism, made easy. This multi-tasking formula enhances hair’s natural pattern for the perfect effortless air-dried look. A blend of highly conditioning ingredients hydrates and nourishes hair without greasiness while eliminating frizz from air-dried styles. The result is the perfect, low-maintenance look: soft, touchable tresses - never crunchy, flaky, or sticky.

98% naturally-derived, vegan & Leaping Bunny certified cruelty-free.

how to use

Apply a small amount of product evenly to damp hair starting at the mid-lengths to ends, adding more if needed.

For added wave definition, scrunch hair or twirl hair sections with your finger. Let air dry for a soft finish.

clinical claims

Up to 81% frizz reduction for 24 hours*

Anti-frizz protection for 24 hours*

Humidity resistant styles for 24 hours*
*Based upon third-party laboratory study