Joico DEFY DAMAGE PROTECTIVE SHAMPOO 10.1 oz

Benefits

• 80% less breakage*
• 5X stronger hair*
• You want to maintain over 90% of color vibrancy**
• See results after the very first use
• Leaves hair soft, shiny, and healthy
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle
• *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
• **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

• Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
• Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
• Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.